Levain /
Brand Evolution, & Ecommerce

When the beloved NYC bakery Levain approached us, they were months away from opening a new location and expanding beyond their bakeries into the packaged goods market. Known for its enormous gooey cookies, Levain and its community were enamored by the “cookie break” moment.

We made this moment a central component to the brand experience and photography and built a modern ecommerce store around it. With handcrafted stickers and illustration throughout, Levain still carries the spirit and heritage of the bakery’s humble beginnings in its new brand.

If you're leaving, thanks for the time.

©Gerald Hastings 2021